Addiko Bank (BA, HR, ME, RS)
As one of the leading banks in the Croatian market, Addiko Bank, which has been operating under this brand since July 2016, systematically improves its business and provides its customers, primarily citizens, and small and medium-sized businesses with 'clear, simple and direct banking', focusing on the essential, efficiency and easy communication. By applying these three principles, maintaining these three promises and with the clear digital development, Addiko Bank d.d. ensures that its clients get: quality instead of quantity, easier financial decision-making, key products that directly match their needs, and a more practical and positive experience.
MISSION: We focus on the essentials and do fewer things very well, rather than a lot OK. That means fewer, essential products that deliver greater value. We deliver on efficiency and concentrate our energy on customers’ convenience. We communicate simplicity using the simplest terms for our products and procedures to ensure that they are universally understood.
VISION: Our aim is to provide straightforward banking. We have the agility, focus, and professionalism to offer customers the essential services, delivered in the simplest way.
Focus on the essentials - we do a few things very well, rather than a lot OK. That means fewer, essential products that deliver greater value.
Deliver on efficiency - we concentrate our energy on removing complexity and delivering of what is relevant to our customers.
Communicate simplicity - our people, products, and procedures communicate in the simplest terms to ensure that they are universally understood.