Employers' perception of Employer Partner Certificate

In May 2015 Selectio has conducted research on the perception of Employer Partner brand among employers (N=50).

More than 98% of employers believe that being included in the Employer Partner Certificate project significantly improved their organization's image.

These are the key benefits of participation in the project that Certificate winners pointed out:

  • Employer branding
  • Support in the development of HR processes
  • Structured analysis and benchmark
  • Promotion and recognition of the importance of HR functions
Employers' perception of Employer Partner Certificate

Our organizational culture is characterized by entrepreneurial thinking and a continuous willingness to change. The diversity of the workplace, which is evident in the preferences, knowledge and skills of our employees, is an important value and a competitive advantage....

For this reason, we support our employees in their self-development, appreciate them, provide them with challenges and reward them. The Employer Partner certificate is a confirmation that we are persistent in achieving excellence in our HR processes.
HR Business Partner
Sandra Kroflin
HR Business Partner, Henkel Croatia

Here at BAT, we believe people and their talents are key to our success, which is why we are focused on their development and creation of an innovative and challenging work environment. Getting the Employer Partner certificate for all seven markets in the Adria region is...

evidence of our continued efforts to provide all our employees with a great work environment, as well as yet another recognition of the excellence in human resource management of BAT group globally.
General Manager
Antal Bekefi
General Manager, BAT Adria

We care about people perceiving us as a stable employer that allows you to arrange your schedule the way you want, to educate yourself and to progress. McDonald's is a place where a career can be made and where there are a lot of opportunities for advancement, while at the...

same time we provide a pleasant work atmosphere and flexible working hours aligned with the private lives of employees. We are exceptionally proud that the CEP certificate has confirmed that.
Head of the Human Resources Department
Mario Jušić
Head of the Human Resources Department, McDonald's Hrvatska

Being part of the global CEMEX company, and at the same time practicing the centuries-old cement industry in Dalmatia, is something the employees of CEMEX Croatia are particularly proud of. The Certificate Employer Partner, which we earned again this year, is the acknowledgment...

of the highest standards of work processes management, and the reason for our great satisfaction. For us, the Certificate Employer Partner is also a commitment to further improve our working environment, while the first priority remains protection at work.
Velimir Vilović
Director, CEMEX Croatia

It is important to us that the current and potential employees look at JTI as a company where they can develop their potential, where excellence is our standard and long-term goal. We aim to continuously improve ourselves, which means we incorporate quality into everything...

we do and never accept anything except the best. The Certificate Employer Partner is just a confirmation of the quality of our human resources management system, which is the key lever of growth of the company.
Country Manager Slovenia and Croatia
Siniša Trbojević
Country Manager Slovenia and Croatia, Japan Tobacco International

I am extremely proud that we are the only media company in the region with the Employer Partner certificate, which, along with dominance in print and digital media, makes us the market leader in the industry. Our goal as the HR department is to continue to be the support...

to business and to support them so that, through the care and development of employees, we achieve the set business goals.
HR Manager
Danijela Govorčinović Šimunović
HR Manager, 24sata

The Certificate Employer Partner is very important to us as a confirmation of high-quality human resources management practices. Our growth and development is thanks to our values being rooted in our company's culture and to us sharing these values and our passion for knowledge...

and strengthening of competencies with all of our colleagues. Everything we do, we do while questioning in what way what we are doing is good for our employees, our clients and our company. That way, we remain critical towards ourselves and we free up the space for growth of every individual in the company and the company as a whole. The certification evaluation process we had with SELECTIO was demanding and very encouraging and gave us a good insight into the areas that we will further develop in the coming period.
Board Member
Anita Cvetić Oreščanin
Board Member, Poslovna inteligencija

We are proud of the recognition of excellence in HPB human resource management processes. Certainly, our goal is to further improve our HR processes, given the importance and complexity of human potential management in the highly dynamic and all the more complex market environment.

HR Director
Ana Đidara
HR Director, Hrvatska poštanska banka

The improvement of human resources management is an indispensable part of the business development and corporate and cultural transformation of Addiko Bank and I am proud that we have earned the image od a desirable employer and created an environment in which the satisfaction...

of employees is growing, and the engagement and work performance of employees are highlighted and have a positive impact on our business results. We see the Certificate Employer Partner as a confirmation of the great progress we have achieved, but also as an incentive to be even better.
Mario Žižek
CEO, Addiko Bank

I consider this certificate another recognition that we are doing the right thing by insisting on the engagement and development of our people. Ultimately, they are our most important differentiator and source of competitive advantage.

Managing Director
Odin Goedhart
Managing Director, HEINEKEN Hrvatska

Contact us!

SELECTIO Group is the leading group specialized in executive search and strategic human resources consulting in Croatia. Proven results, excellent understanding of Croatian labour market, presence in all segments and industries, capacity to deliver and business ethics are the main qualities of our approach to business. We operate as one-stop-shop for our clients.

Our competitive advantages are:

  • our consultants’ professional experience – experience gained in diverse business surroundings and on different positions is crucial for understanding our clients’ needs and assessing the candidates
  • our consultants’ expert knowledge – different education backgrounds gained both in Croatia and abroad are an additional value of our team
  • quality network of contacts in various industries and regions
  • systematic and targeted job market research – introducing the specific phenomena of Croatian labour market to the client and advising on the most appropriate positioning on it. We are an experienced partner for companies that start conducting their business in Croatian market.
  • creative application of various new technologies and recent specialized tools in everyday work.


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